|Photo Credit: Christopher Chan|
Identifying Game Mechanics
Learning about Engagement PsychologyNext, I realized that studying motivation and engagement is much more important now than before as the number of choices for things like websites and mobile apps have grown overwhelmingly. Games are arguably the best place to study these topics. Unlike other software, there are no practical needs—like creating documents or booking hotels—driving people to games. As such, games need to work harder to entice and engage people. Even though I was tempted to dismiss gamification as a rebrand of engagement psychology, I find games easier to understand and access than psychology literature.
Understanding Gamification Considerations
After note: I wrote a followup post titled "Five gamification ideas to better engage your audience".